I received an offer to create some packaging design for Fluresh Cannabis’ 2023 line. The concept was to bring in five local artists to design for the five different strains, each with their own theme and color. I received the prompt FESTIVE and the color RED for the sativa strains.
I wanted this design to represent me as well as the prompt given. When thinking of what I wanted to create, one of the first thoughts I had was Lunar New Year! Embracing my Asian culture has been incredibly important to me as a transracial adoptee and anytime I can include that in my artwork is amazing. Lanterns and fireworks are integral to the celebrations of Lunar New Year and I thought it would be such a fun idea to make the fireworks into sativa leaves. The whole design is inspired by traditional Chinese paper cutting pieces you will see decorating doors and windows during the new year.
Festive Friday Artist Spotlight
In addition to creating this beautiful piece of work, I also worked with Fluresh Social Media Specialist, Alex Broadsky to create this wonderful promotional video to advertise the new line!